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Here is a question: What is the first thing job seekers see when they look up your small business on the Internet? If your company has a presence online, they will most likely see reviews from current and former employees on job boards and recruiting websites. Top talent might send their cover letters and resumes elsewhere if your business does not have favorable reviews. That means you might receive resumes from candidates who do not meet the list of requirements in your new hire checklist.
Glassdoor® is one of the fastest-growing job-related websites in the country, and it provides job seekers with business reviews and ratings. It is an excellent platform to use in addition to your business’s LinkedIn™ page. However, now is the time if you are not putting Glassdoor® to work for your business. The reason is it can help you attract the best employees. This Balboa Capital blog post explains how to use Glassdoor® for recruiting.
Nearly 50 million reviews.
According to Glassdoor®, the site has 67 million unique monthly visitors and has nearly 50 million reviews and insights for over one million businesses¹. These include CEO approval ratings, salary reports, interview reviews, etc. In addition, the site provides a wealth of information to job candidates researching companies and employment opportunities.
Getting started is easy; you must create an account and complete the required form fields. Then, if you want to expand your recruiting and branding efforts on the site, you can upgrade to a paid employer plan. In addition, a paid account lets you promote your business on social media. Glassdoor® for Employers also provides access to analytics reports.
Attract the best talent.
Once your Glassdoor® page is live, you must stay on top by posting relevant news, awards, and pictures. You can also respond to reviews and flag reviews that might not be authentic or do not meet their guidelines. Positive reviews and ratings can help influence candidates’ decisions when seeking employment.
Lastly, your small business’s reviews will produce an average star rating in searches on the Internet. A higher star rating can result in more clicks to your page.
Balboa Capital, a Division of Ameris Bank, is not affiliated with nor endorses Glassdoor or LinkedIn. The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.