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A website is necessary for your small business to reach true success, especially in the technology-driven world we live in today. Not only does your website share information about your business and products, but it can also make it easy for new customers to find you. A website is also a great way to build your brand online. A website should be the cornerstone of your marketing plan for these reasons. This Balboa Capital blog article features a small business website checklist. In addition, it has some great tips to help you get started.
Purchase a domain name.
A domain name is what people type into their address bar to get to your website. Again, make sure to keep this short and memorable. You want your customers to find your website without issues, so keeping it simple is critical. It is also best to choose a domain ending with “.com.” Frequently, websites ending in “.biz” or “.net” prove more difficult for customers to find.
Find a website host.
Most small businesses use an external web host for their website, as they do not typically have the resources to host their site. Website hosting services can be one of three types: shared, dedicated, or cloud. Shared web hosting is the process of sharing a server with other sites. Though it is often the cheapest option, heavy traffic on a shared server can create issues for your website.
Your business finances its server with dedicated hosting, though this option can be much more expensive. Lastly, cloud hosting allows websites to operate using an online server rather than a physical one. Businesses use cloud servers for their speed and accessibility. In addition, you can quickly expand your cloud server storage capacity if your website gets a high amount of traffic.
Create great content.
Your website is where your customers will go to learn more about your business and your products, but your content is what will make them visit repeatedly. So, create valuable content by writing about industry-relevant topics, and make sure you post links to your content on social media.
If you own a bakery, share tips on how to frost a cupcake like a professional. If you own a gym, write a blog post sharing a healthy meal recipe with your customers. As long as the content you create is relevant to your customer’s interests, you are on the right track.
The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.