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Congratulations on launching or updating your business’s website. The next step is getting people to find it, which is not an easy task. So what can you do to get your website noticed online without spending a small fortune on digital marketing? Balboa Capital answers that question in this blog post. It features tips on how to get your business noticed online. These are real-world tactics that work and will not take up your time.
Develop a digital strategy.
Do not worry; you need not be a website designer or a marketing guru. Your digital marketing strategy is a brief overview of the goals you want to achieve with your website and your tactics to achieve them. For example, one obvious goal is to drive traffic to your website, and strategies to make this happen could be blog posts and being active on social media.
You can also consult a website developer or marketing manager to discuss your goals. With their expertise and experience, they can develop a comprehensive digital strategy that includes ideas you might not be familiar with.
Audit your business’s website.
You can have the most amazing-looking website with lots of helpful information, a great design, and a user-friendly experience, but what if it has problems you do not know about? A website audit can help pinpoint all website-related issues that might hurt your search visibility, search engine rank, online conversions, and more. It is a small investment that can pay huge dividends. If you do not have a website developer or IT professional on staff, many of them work on a freelance basis.
They will “look under the hood” to check for flaws in site structure, content, coding, links, images, graphics, XML sitemaps, and meta descriptions, to name a few. Another step in the website audit process is to evaluate everything using state-of-the-art software. Doing so provides a complete report of every page on your website and recommended fixes.
Use social media to get noticed online.
Social media is one of the easiest ways to get your small business noticed online. Twitter™, LinkedIn™, and Facebook™ are the most popular social networks. If you use them, ensure your brand messaging, business logo, and profile information are the same.
Also, include a link to your homepage on each social network. This can help you get traffic from people who find you on social media and want to learn more about your small business. Finally, it is good to post regularly, at least once a day. Post links with interesting information or news about your industry, use relevant hashtags, and engage with people who follow you.
Produce original, shareable content online.
Writing website content is highly specialized and cannot be learned overnight. The solution? Consider hiring a freelance blogger or content writer and have them produce content weekly or bi-weekly.
Search engines like fresh content; each time you add new content to your website, the search engines notice. This can help improve your website ranking. For example, the more pages and blog posts you have, the more chances people will find you when searching for specific keywords or phrases.
Spread the word about your small business.
If you do not remind people about your website, they will not know it exists. After a website launch or redesign, post an announcement on social media. You can also email your friends and family members to let them know. While they might not be your target audience, they will send traffic to your site by clicking the link in your email.
Finally, include your website URL on all of your marketing materials. It should be on your letterhead, business cards, invoices, and email signature. All of these marketing strategies can help your business get noticed online.
Balboa Capital, a Division of Ameris Bank, is not affiliated with nor endorses Twitter, LinkedIn, or Facebook. The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.