Congratulations on launching or updating your company’s website. The next step is getting people to find it, which isn’t an easy task. So what can you do to get your website noticed online, without having to spend a small fortune on digital marketing? Balboa Capital answers that question in this blog post. It features five simple and affordable ways to help your small business get noticed online. These are real-world tactics that work, and that won’t take up your time.
1. Develop a top-level digital strategy.
Don’t worry, you don’t need to be a website designer or a marketing guru to do this. Your digital marketing strategy is a brief overview of the goals you want to achieve with your website, and the tactics you will use to achieve them. For example, one obvious goal is to drive traffic to your website, and strategies to make this happen could be blog posts and being active on social media. You can also consult with a website developer and/or marketing manager to discuss your goals. With their expertise and experience, they can develop a comprehensive digital strategy that includes ideas that you might not be familiar with.
2. Audit your website.
You can have the most amazing-looking website with lots of helpful information, a great design, and a user-friendly experience, but what if it has problems that you don’t know about? A website audit can help pinpoint all website-related issues that might be hurting your search visibility, search engine rank, online conversions, and much more. It’s a small investment that can pay huge dividends. If you don’t have a website developer or IT professional on staff, there are a number of them who work on a freelance basis. They will “look under the hood” to check for flaws in site structure, content, coding, links, images/graphics, XML sitemaps, and meta descriptions, to name a few. Another step in the website audit process is to evaluate everything using state-of-the-art software. This provides a complete report of every page on your website, along with recommended fixes.
3. Create profiles on social media.
This is one of the easiest ways to get your small business noticed online. If you aren’t already using sites like Twitter, LinkedIn, Instagram, and Facebook, now is the time. If you are using them, make sure your brand messaging, company logo, and business profile information is the same on each. Also include a link to your homepage on each social network. This can help you get traffic from people who find you on social media and want to learn more about your company. It’s a good idea to post regularly, at least once a day. To get more followers, post links with interesting information or news about your industry, use relevant hashtags, and engage with people who follow you.
4. Produce original, shareable content.
You’ve got enough on your plate to start writing blog posts and website landing pages. Plus, writing website content is highly specialized and can’t be learned overnight. The solution? Hire a freelance blogger or content writer and have them produce content on a weekly or bi-weekly basis. Search engines like fresh content; each time you make addition to your website, the search engines take notice. This can help improve your website ranking. Plus, and the more pages and blog posts you have, the more chances people will find you when they search for certain keywords or phrases.
5. Spread the word.
If you don’t remind people about your website, they won’t know that it even exists. After a website launch or website redesign, post an announcement on social media. You can also email your friends and family members to let them know. While they might not be your target audience, they will send traffic to your site by clicking the link in your email. Finally, include your website URL on all of your marketing materials. It should be on your letterhead, business cards, invoices, and e-mail signature.