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As you read this, homes and small businesses in your city have plumbing problems. These problems include clogged drains, leaky pipes, and low water pressure. This gives your plumbing business an excellent opportunity to book jobs and increase revenues. However, your phone will not start ringing on its own. Therefore, it would be best to do some things to stand out, attract new customers, and build a strong reputation.
In addition, once you start getting customers and referrals regularly, you need to ensure you have the tools and equipment to get the job done right every time. This Balboa Capital blog post can help. It features several tips on how to grow your plumbing business.
Define your plumbing niche.
As you know, the plumbing field covers a variety of areas. Unless you run a significant operation with many plumbers on your payroll, it might be best to focus on a niche that allows you to work smarter, not harder. For example, serving homes, condominiums and apartments might offer a steadier stream of jobs when compared to commercial buildings or new construction projects.
While you might be capable of working in several different plumbing niches, make sure you do not overextend yourself. You might miss potentially lucrative jobs, such as emergency repair work. In addition, you might become too overwhelmed with work and lose focus.
Generate word of mouth.
Word of mouth is an excellent marketing vehicle whether you are just starting a plumbing business or running one for many years. Best of all, it does not cost you a penny. All you need to do is meet or exceed your customers’ expectations. Arrive at your plumbing jobs promptly, explain your recommendations in simple terms, charge fair prices, and provide exceptional customer service.
These things can give your plumbing business an edge because it gets people talking. Your customers might refer you to a friend, family member, or co-worker who needs a plumber. In addition, they might give your plumbing business a good review online.
Team up with other professionals.
Jobs that involve plumbing can sometimes require other specialized work, such as flooring, drywall repairs, and painting. Contact professionals in your area to let them know about your plumbing capabilities. If their customers need a plumber, you might be the one they recommend. Teaming with other small businesses can open the door to more jobs and profits.
There is no greater compliment than a business-to-business referral, so call the business to thank them personally. Then, at the end of the year, you should consider sending your top referrers a lovely gift as a token of appreciation.
Keep your overhead costs low.
Running a plumbing business can be expensive, but you can keep your overhead costs low. First, do not spend a lot on fancy marketing or advertising campaigns. Instead, please keep it simple by having a website and business cards. Next, only consider purchasing necessary plumbing tools and equipment, such as a work vehicle, saws, torches, pipe locators, pressure testers, and pipe cutters.
Some plumbing equipment, such as a pipe inspection system with a camera reel or a digital recording monitor, can cost thousands of dollars each. There is no doubt that advanced technologies like these can be used to boost your revenues, but think about how many jobs require them. Of course, you can always finance plumbing equipment and get what you need for your business. Plumbing business loans are another option to consider.
The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.