Attracting new customers is arguably one of the most important goals a small business can have. Small businesses rely on their loyal customers, which means customer service and customer engagement carry more weight during the purchase decision-making process than ever before.
As important as it is to retain your current customer base, it is equally important to find ways to increase the number of customers you have. In this Balboa Capital blog post, you will learn how to attract new customers for your small business.
Know your current customers.
Invite your customers to participate in an online survey. This allows your customers to engage with you and your brand, as well as provide feedback and insight into their needs and wants that you would otherwise not have access to. Capture their profile; age, education levels, gender, marital status, employment, hobbies, etc., and ask the right questions. Here are some examples: What products that we carry do you like best? Are there any products that you would like us to start carrying? Are our prices too high, just right or too low? How many times to you shop at our business each week or month?
Putting together these profiles will allow you to gain better insight into who your customers are and what they do. This will make it much easier for you to reach potential customers with these same habits and similar profiles – thus expanding your customer base.
Collaborate with other small businesses.
This is undoubtedly one of the best ways to reach a new group of prospects. Start by collaborating with a local business that caters to a similar audience to yours. You will want to select a small business that is open to cross-promotional efforts, where your business promotes their special offers or discounts, vice-versa.
This method is similar to targeted marketing in the sense that you are going after a specific demographic or segment. It can be beneficial to both parties. You are able to reach a brand new audience, while the business you partner with establishes good will with their loyal customers, all for little or no cost. Placards, flyers or business cards can be placed at the checkout counter to generate interest.
Offer a free trial.
Free trials are a great way to attract new customers, generate interest in a product and garner positive reviews. This option allows the customer to try your product as no risk, which is key in the purchase decision process. Increase the benefit by asking for customer feedback, which you can take into account in the future to make improvements.