How to Create a Good Corporate Culture

how to create a good corporate culture

Estimated reading time: 3 minutes

Have you ever walked into a restaurant, retail store, or another type of business and seen happy, cheerful employees showing genuine interest in their jobs? That is a sign of an excellent corporate culture. Whether your small business has one employee or a team of 50 or more, it is essential to have a corporate culture that is inspiring, challenging, and rewarding – both personally and professionally. But, of course, you will need to hire the best employees to make this happen. This Balboa Capital blog post explains how to create a good company culture.

Live up to your mission statement.

If you do not have a mission statement for your small business, now is the time to create one. In addition, if you already have a mission statement, make sure you and your staff live up to it daily. Your mission statement is your business’s purpose and what it strives to deliver to customers.

It may also encompass your vision, goals, tenets, and beliefs. Some business owners display their mission statements on plaques or small signs as a constant reminder to their employees. They realize that keeping a mission statement in a drawer or binder reduces its importance. Lastly, it is not uncommon for small businesses to put their mission statements on their websites.

Encourage open communication.

The best small business leaders encourage and welcome open communication with their employees. Great business ideas are often the result of conversations between managers and employees at every level of the organization. When you involve your employees in the decision-making process, you convey a level of trust that goes a long way.

It shows that you value their opinions and are interested in hearing their ideas and suggestions relating to your business. This helps create better teamwork and a forward-thinking mentality throughout your organization. Moreover, it can enhance your corporate culture.

Give recognition to staffers.

Recognizing your employees’ accomplishments is a great way to let them know how much you genuinely appreciate their efforts. You can do this on a monthly, quarterly, or annual basis depending on the size of your business. Have a company meeting or event to announce your winners and present them with an award or a nice gift.

Employees who feel appreciated by their bosses feel more confident about themselves and their abilities. Therefore, recognizing your employees can lead to happier, more productive employees and prevent them from seeking employment opportunities elsewhere.


Having the right corporate culture may help your bottom line. For example, companies with a positive work environment have happier and more highly dedicated employees. In addition, this leads to better customer service, increased customer satisfaction, and more business success.

The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.