Guide to Using Infographics for Business

colorful infographic illustration, guide to infographics for business

Estimated reading time: 3 minutes

Small businesses with the best website content are in the driver’s seat when it comes to building online audiences. Well-written, optimized web content ranks high on search engines and generates clicks. And clicks help generate leads, increase sales, and boost brand awareness and credibility. Infographics are a form of visual content that complement landing pages, blog articles, case studies, and other types of website content.

Infographics are an excellent way of getting your message across quickly. They are eye-catching and contain large headlines, colorful images and illustrations, graphs, charts, and other visual content that make a solid first impression. If you want to learn more about infographics and how they can be used to promote your small business, keep reading this blog article from Balboa Capital.

What is an infographic?

An infographic is a visual representation of information, data, processes, or knowledge in a user-friendly format. It is presented as a graphic image that displays the information through elements such as images, icons, or illustrations with headlines, captions, or small blocks of text. Infographics provide a clear description of complex topics by breaking them down into smaller parts that users can easily understand.

Unlike landing pages and blog articles, infographics are image-based, which means they are not very search friendly. The reason is that the verbiage featured on infographics is embedded into the visual file and not accessible to search engines. However, optimizing them using search engine optimization (SEO) tactics, such as title tags, meta descriptions, and alt text, is possible. As a result, it is common for well-designed infographics to rank high on search engines in organic search, image carousels, and rich snippets.

Types of infographics.

Now that you understand an infographic better, you might wonder what types of information can be featured in one and if the subject matter will be relevant to your target audience. The good news? There are many types of infographics your small business can choose from. Some of the most common types include:

  • Storytelling
  • Informational
  • Process
  • Statistical
  • Timeline
  • Company Overview
  • Comparison

Designing an infographic.

Infographic design requires research, business acumen, creativity, and technical skills with graphic design software and programs. If your small business does not have an in-house graphic designer, you can hire a professional designer to write and design infographics for your company.

Most infographics are designed in a long, vertical format, making them visually appealing and user-friendly. There is no limit to how long an infographic can be. However, in pixels, an infographic’s length should be eight to fourteen times longer than its width. For example, an infographic that is 1,000 pixels wide might be 8,000 to 14,000 pixels long.

When your web designer adds your infographic to your website, it should only be accessible via a small preview image that, when clicked, opens up the full-sized infographic. Otherwise, the infographic’s large file size will cause your website pages to load slowly and result in a poor user experience.

Promoting your infographics.

In addition to posting your infographics on a dedication section of your website, promoting them on social media would be advantageous. Infographics can be quickly posted and shared on social media. This can result in more post engagement, such as comments, shares, and likes. Plus, showcasing an infographic in a social media post can increase referral clicks to the company’s website.

You can also add a link to your infographic in a press release and post it to one of the many reputable infographic websites. These are great options to promote your visuals and get website traffic and high-quality backlinks.


From increasing brand awareness to improving search engine rankings to supporting landing pages and blog articles, infographics can be used to achieve various marketing objectives.

The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.