No matter how much planning you put into your company’s social media goals, your busy workdays can prevent your goals from being achieved. Before you know it, days or even weeks can go by without any social media activity on your part, and that’s not a good thing. If you aren’t posting a consistent flow of relevant content on social media, it will be difficult to spread the word about your brand, engage with followers in a timely manner, and grow your audience. Fortunately, there are simple and cost-effective ways share to content in a consistent manner, and stay on to top of your social media tasks. This Balboa Capital blog article explains.
1. Have someone manage your accounts.
Many small businesses hire digital marketing managers, or entire digital marketing teams, to manage website content, paid advertising, public relations, and social media. Keeping your social media efforts in-house, and not outsourcing them to a freelance worker or hiring a social media management company, can result in more brand consistency. An in-house social media manager will fully understand all aspects of your company’s culture and its marketing strategy, and their posts and messages will follow established brand guidelines. This will help you sleep better at night because you won’t have to worry about a social media mishap such as an insensitive post, or a heated online debate. Plus, an in-house social media manager can engage with your followers in a more timely manner.
2. Schedule your posts in advance.
One of the best ways to save time and still appear active on social media is to schedule posts in advance. There are a number of free and paid social media scheduling platforms that let you do this. It’s a great way to push out content on an ongoing basis, and keep your brand in the social media spotlight. Using a scheduling platform is easy and efficient. All you need to do is add content (links, photographs, or videos) to the scheduling platform with a text intro and hashtags. Then, select the social networks that you want to use. The social media scheduling platform does the rest; it will publish your Facebook posts, LinkedIn posts, Tweets, or Instagram photos on the days and times you selected. This eliminates the hassle of jumping back and forth between social networks, and having to copy-and-paste everything multiple times.
3. Don’t use too many social networks.
There are hundreds of social media sites to choose from. That said, having your small business present and active on a large number of sites is unrealistic. Having too many social media accounts can be overwhelming and prevent you from maximizing your potential on each. In addition, some social networks might not be relevant based on your company’s industry, or your target audience. For example, if your business targets an older demographic, you would be wasting your time on Snapchat due to its younger audience (over 60% of Snapchat users are under 24 years old). So, pick a few social platforms that appeal to your audience, and that can maximize your visibility online. These would include LinkedIn, Twitter, and Facebook.