Mobile Technology is Changing Marketing

how mobile technology is changing marketing

Remember the days when you could market your small business by hanging a sign on your door, passing out business cards, and running a local print advertisement or radio commercial? Oh how times have changed. In today’s business world, new media channels are outpacing traditional media such as local newspapers, cable television and direct mail.

Websites, social media, email campaigns and online advertising are helping small businesses like yours find new customers and vendors. Another way to build your brand and stay ahead of the competition is to use mobile technology. This Balboa Capital blog article discusses how mobile technology is changing marketing.

Mobile statistics.

Mobile usage in the United States shows no signs of slowing down. 85% of American adults own a smartphone and 64% own a tablet. Additionally, consumers are surfing the Web, checking email, using apps and making online purchases on several Internet-enabled devices.

In a market review of digital trends, GlobalWebIndex reported that 90% of Internet users own a smartphone, 67% own a tablet, 64% own a smart TV, and 23% own a smart watch.

Mobile advertising strategies.

Small businesses that do not have large-scale websites, or a longstanding web presence, typically lack high organic keyword ranks on Google, Yahoo, and Bing. However, there are a number of cost-effective ways for small businesses to promote their products or services online, and with an emphasis on local search.

These include geographically targeted pay-per-click advertising, optimizing web pages for local search, and listing your company on Google Places, Yahoo Local, Bing Local, Yelp, Merchant Circle and, among others. Having a Facebook business page and a Twitter account can also help you drive traffic to your website. Additional mobile strategies include mobile coupons and targeted email campaigns.

Mobile marketing trends.

Keep an eye on mobile marketing trends because some of them are becoming quite popular among consumers, equipment vendors, and small businesses alike. Mobile payments are gaining significant traction; some of the largest retailers and credit card companies in the country have embraced the technology.

Mobile payments make the buying experience easier for customers, whether in a brick-and-mortar store or online. Next, Internet-enabled watches, dubbed “smartwatches,” are expected to feature targeted advertising and messaging, making those tiny billboards on your wrist.

If you want to stay ahead of the curve, consider investing in mobile marketing and updating your website so it is mobile-friendly. Doing so can boost your online awareness and help your intended audience find your products and services quickly.