Estimated reading time: 5 minutes
The winter holidays are a time for people to get together and enjoy the company of others. It is a time for families and friends to gather, share food, exchange gifts, and spend quality time with each other. For small business owners, the winter holidays are a time to reflect on what has happened in the past year and start planning for the upcoming year. It is also a time to maximize the holiday season’s profit potential. After all, the busiest shopping days of the year fall during the holiday season.
Email marketing is a proven strategy that can help ring in sales. In this Balboa Capital blog article, we will explore why you should consider having a holiday email marketing campaign and how to do it in the best way possible. It is your holiday email marketing guide, and we think you will find it helpful.
Spread the holiday cheer.
Snow-blanketed streets and rooftops. The glow of the crackling fireplace. The scent of hot cocoa and fresh-baked gingerbread cookies. Exchanging presents with family, friends, and co-workers. These are some of the many things that make the holidays special and memorable. But let us remember how fun shopping for gifts in-store and online can be.
So, an email campaign is an excellent addition to your holiday marketing and advertising efforts. This is a great way to spread the holiday cheer to people who have given you permission to send them promotional emails with news and updates about your business, special offers, etc.
Benefits of holiday email marketing.
Email marketing is a powerful tool that should not be overlooked during the holiday season. It might seem less effective than other marketing strategies, but it is still one of the best ways to reach your customers. In addition, sending emails in the weeks leading up to the holidays is a great way to build anticipation and generate interest in your upcoming sales and promotions.
This can help you reach your customers at just the right time. For example, if you plan to run a special sale on Black Friday or Cyber Monday, an email campaign can help get the word out in advance. Holiday email marketing offers other benefits, too. For example, they are more personal than social media posts because they speak directly to your customers.
Next, email has been proven to have a higher conversion rate than other digital marketing strategies. And depending on your platform and the number of recipients, email marketing might be more affordable than other promotional efforts.
Types of holiday emails you can send.
The holiday season is a time for giving and receiving. It’s also a time for sending out email campaigns to engage customers, build relationships and increase sales. There are many types of emails that you can send during the holiday season. Here are some of the most common types.
A thank-you email informing your customers that you appreciate their business is a nice gesture that can increase brand loyalty and engagement. It shows gratitude and appreciation and personalizes the relationship between your company and your customers. The holidays are an ideal time to send thank-you emails because they allow you to include a call-to-action (CTA) for your holiday sales or promotions.
The holidays are the time of year when people are looking for gifts for their loved ones and friends. So, it is the perfect time to send a promotional email to your customers. You can inform them of your upcoming holiday sales, product discounts, special offers, gift card services, extended business hours, and more. Just make sure that you feature information and imagery that will stand out and generate interest. As you know, the sheer number of companies that send holiday-themed emails creates more competition than ever before.
Abandoned cart email.
It is common for online shoppers to add something to their shopping cart and not move forward with their purchase. The most common reasons shoppers abandon their carts are high shipping costs, lack of inventory/out-of-stock items, and finding a better deal elsewhere. Abandoned cart emails are an excellent way to keep your customers engaged. In addition, they typically offer a special discount to encourage the customer to return and complete their purchase.
Holiday gift guide email.
A holiday gift guide email shows customers relevant gift ideas based on product category, demand, seasonality, relevance, and price. This strategy is effective because it presents people with gift ideas they might be interested in, including items they may not be familiar with. In addition, by showcasing a variety of gift ideas in a well-designed and attention-grabbing email, you have the opportunity to generate sales online and upsell to your customers who might want items with higher price points.
Follow CAN-SPAM rules.
Once your holiday email is ready to send to your database of customers, double-check it for typographical errors and send yourself a test email. Then, look it over to ensure the design, layout, and typography are legible. Finally, to maintain compliance with CAN-SPAM laws, do not use false or misleading header information or deceptive subject lines and indicate how recipients can opt-out of receiving future emails from you. CAN-SPAM requires opt-in and opt-out options for customers within certain time frames, so visit the FTC website for the latest CAN-SPAM rules and regulations.
The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.