Retaining customers and reaching out to new customers is arguably one of the most important goals a small business can have. Small businesses rely on their loyal customers, which means customer service and experience carry more weight during purchase decision-making process than ever before. As important as it is to retain your current customer base, it’s equally important to find ways to expand. In this Balboa Capital blog post, you will learn how to find new customers for your business, and capture their hearts.

Know your current customers.

Invite your customers to participate in a focus group. This opportunity allows your customers to engage with you and your brand, as well as provide feedback and insight into their needs and wants that you would otherwise not have access to. Capture their profile; age, education levels, gender, marital status, employment, hobbies, what they watch, their online habits, their reading habits, etc. Putting together these profiles will allow you to gain better insight into who your customers are and what they do. This will make it much easier for you to reach potential customers with these same habits and similar profiles – thus expanding your customer base.

Find new customers through partnerships.

This is undoubtedly one of the best ways to reach a new group of prospects. Start by partnering with a local company that caters to a similar audience to yours. You’ll want to select a company that will allow you access to their database, where you can promote your business through sales, special offers, social media, etc. This method is similar to targeted marketing in the sense that you are going after a specific demographic or segment, and is beneficial to both parties. You are able to reach a brand new audience, while the company you partner with establishes good will with their loyal customers… all at no cost.

Offer a free trial.

Free trials are a great way to attract new customers, generate interest in a product and garner positive reviews. This option allows the customer to try your product as no risk, which is key in the purchase decision process. Increase the benefit by asking for customer feedback, which you can take into account in the future to make improvements.