Your business card is small, but its value is incredible. A professionally designed and printed business card that features your brand’s colors and typography is an important extension of your marketing efforts. Your business card is a ticket to network with prospects and help generate interest in your company, so treat it accordingly. If your business card doesn’t make a good first impression, it will most likely end up in the trash. Even though the digital age is taking business information online with virtual business cards, personal QR codes and websites such as LinkedIn, printed business cards are still relevant. This Balboa Capital blog post has some handy tips on how to develop the right business card for your company.
Keep it simple
Marketers are simplifying their print, broadcast and online marketing efforts in order to cut through the clutter. This is a good strategy because consumers are exposed to thousands of messages every day. Whether you are creating new business cards or revising your existing ones, make sure they are simple and clutter-free. Avoid heavy graphics, unnecessary colors, and type that is difficult to read. If your business card has a font size that can’t be read without the help of a magnifying glass, people won’t be able to read your contact information. Also, it’s a good idea to only include information on your business card that is absolutely necessary. You don’t need to feature a bunch of information in order to make your business card stand out.
Keep it professional
Think of your business card as a miniature sales tool for your company. It needs to look as professional as the market(s) you are going after. With the advent of digital printing technology, you can get your cards printed quickly and without paying a fortune. So, don’t skimp on paper stock or quality. Doing so looks unprofessional and can have a negative affect on your brand, not to mention your sales. The standard size for a business card is 3.5 inches wide by 2 inches tall, but there are ways to make your card more interesting and memorable. It can be vertical or slightly undersized, or printed on unique or heavy paper stock.
Keep it marketing-based
As mentioned earlier in this blog post, your business card is vital part of your marketing campaign, so makes sure it adheres to your brand identity. Business cards that don’t feature the same logo, fonts and colors of your other marketing efforts can result in brand inconsistency. And if you specialize in several areas of business, or offer a multitude of different products, it’s a good idea not to fill up your card with everything. Put on your marketing hat and only include the most relevant marketing-based statement or selection of words that communicate what your company is about, and what sets it apart from the competition.